About Us

Dum Dum Doughnuts are the world’s first artisan BAKED donut/croissant donut brand. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum's offer beautifully baked NEVER fried handmade donuts to a growing legion of our loyal of fans across the UK and the globe. 

Our donut flavours include Crême Brûlée, Boston Crème and our Signature Cro, ‘The Zebra’. The Zebra contains layers of croissant dough and chocolate croissant dough, filled with chocolate buttercream and topped with chocolate ganache and is now famous in its own right – it is the daily top-seller in all of our outlets! We have also launched the World’s first VEGAN Croissant Donut with varieties such as the Vegan Not-Ella and the Choc Berry.
We use only the very best in cooking technology to control ingredients rather than the method of simply floating product in oil. Dum Dum Doughnuts are significantly lower in fat than our competitors thanks to our traditional patisserie-based baking process – so unique that it is patented in Europe and the US. 
Artisan doughnut chef Paul Hurley is the Founder of Dum Dum Doughnuts and since 1997 he had the vision to create ‘The Best Donut In The World’. Although a grand statement, Paul, or ‘The Donut Guy’ as he has become known, believed this has to be at the heart of the brand. Our entire Dum Dum team of “Donuteers” are pastry chefs or apprentices who have a real passion for good honest food. We are an independent British company that offers high quality, natural artisan doughnuts that are uniquely baked fresh every day – in fact, all of our outlets stay open every day until all doughnuts have sold out. It is exactly this concept that has proved such a hit with the British public. 
With successful London based outlets, we have also expanded into Windsor and Birmingham. We have also collaborated over the last couple of years with The Brit Awards, V Festival, JUST EAT'S Food Fest and a varied range of events, promotions and locations. 
Dum Dum’s has also opened international outlets in Saudi Arabia. 
Finally, Chef Paul continues to push the boundaries of what can be created by launching "The Crone" (A baked croissant dough Ice Cream Cone) and the World's most expensive Cro - The Luxury Zebra at £1,500.  More secret projects are on the way to ensure that our customers always have something delicious and creative to look forward to (Ice Cream and Donuts anyone?) 
In our relatively short lifespan, we have attracted an ever growing and loyal customer base from the public, press and celebrities alike. Our fast-expanding company and unique offering has meant that we have been able to react to the growing demands of Dum Dum fans “Donutters” across the world. It’s worth noting that queues outside all Dum Dum Donutteries are not uncommon! 


Our Donutteries


Bluewaters - bluewater@dumdums.co.uk

Dum Dum Donutterie
Bluewater Shopping Centre
Ground Floor - Thames Walk

MON - FRI: 9.30AM - 9.30PM
SAT: 8.30AM - 9.30PM SUN: 10.30AM – 5.30PM


Brighton – 01273 328363 - brightonsq@dumdums.co.uk

Dum Dum Doughnuts
10 Brighton Square

MON -SAT : 10AM - 5PM
SUN: 11AM – 4PM


Bromley – REOPENING SOON - bromley@dumdums.co.uk

Dum Dum Doughnuts
The Glades Shopping Centre
High Street


Euston Train Station – REOPENING SOON - euston@dumdums.co.uk

Dum Dum Doughnuts
Unit 45 (Opposite Platforms 1-3)
Euston Train Station

MON - SUN: 7AM - 10PM


Windsor - 07920032440 - windsor@dumdums.co.uk

Dum Dum Doughnuts
Windsor Royal Shopping Centre
Unit 48, Windsor Royal Station,
Goswell Hill, Windsor

SUN: 9AM – 7PM




Pop Ups and Events

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