About Us

Dum Dum Donuts are the world’s first artisan baked donut / croissant donut brand. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum's offer beautifully baked (not fried) handmade dounuts to a growing legion of our loyal of fans across the UK.
 
Our donut flavours include Crême Brûlée, Boston Creme, The Dum Dum Dubai and the ‘Zebra’. The Zebra contains layers of croissant dough and chocolate croissant dough, filled with chocolate buttercream and topped with chocolate ganache and is now famous in its own right – it is the daily top-seller in all of our outlets!
 
We use the very best in cooking technology to control ingredients rather than the method of simply floating product in oil. Dum Dum Donuts are significantly lower in fat (half the fat in some instances) than our competitors thanks to our traditional patisserie-based baking process – so unique that it is patented in Europe and the US.
 
Artisan doughnut chef Paul Hurley is the Founder of Dum Dum Donuts and since 1997 he had the vision to create ‘The Best Donut In The World’. Although a grand statement, Paul, or ‘The Donut Guy’ as he has become known, believed this has to be at the heart of the brand. Our entire Dum Dum team of Donuteers are pastry chefs or apprentices who have a real passion for good honest food. We are an independent British company that offers high quality, natural artisan doughnuts that are uniquely baked fresh every day – in fact, all of our outlets stay open every day until all doughnuts have sold out. It is exactly this concept that has proved such a hit with the British public.
 
With successful London based outlets in Box Park Shoreditch and Box Park Croydon, we are also the only doughnut brand in Harrods. At the end of 2016 we launched our first store in Brighton.  We have also collaborated over the last couple of years with The Brit Awards, V Festival, JUST EAT'S First Food Fest and a varied range of events and locations.

Dum Dums also opened international outlets in Dubai in 2106 with other UEA stores planned over the next five years. Currently we are in negotiation to expand to other countries (in 2017 Qatar and Saudi Arabia) as well as increasing our stores in the UK (London and Essex).

We also have our corporate design donut service and bespoke giant donut cake ordering option for our doughnut loving customers!

Finally, Chef Paul continues to push the boundaries of what can be created by launching "The Crone" (A baked croissant dough Ice Cream Cone) and the World's most expensive Cro - The Luxery Zebra at £1,500.  More secret projects are on the way to ensure that our customers always have something delicious and creative to look forward to. 
 
In our relatively short lifespan, we have attracted an ever growing and loyal customer base from the public, press and celebrities alike. Our fast expanding company and unique offering has meant that we have been able to react to the growing demands of Dum Dum fans (Donutters) across the world. It’s worth noting that queues outside all Dum Dum Donutteries are not uncommon!

 

Our Donutteries

Brighton - 01273 204487

Dum Dum Doughnuts
10 Brighton Square
Brighton
BN1 1HD

MON - THU: 10.30AM - SELLOUT
FRI - SUN: 9AM - SELLOUT

 

 

Box Park Shoreditch - 07525115233

Dum Dum Doughnuts
Unit 31, Box Park
2-4 Bethnal Green Road
Shoreditch
London
E1 6GY
MON - FRI: 8AM - SELLOUT
SAT: 10AM - SELLOUT
SUN: 11AM – SELLOUT
BANK HOLIDAYS: 10AM – SELLOUT

 


Boxpark Croydon - 0203 5818488

Dum Dum Doughnuts
Unit 41 BoxPark

99 George Street
Croyden
CRO 1LD

MON - SUN: 11AM - SELLOUT
BANK HOLIDAYS: 11AM – SELLOUT

 

Harrods

Dum Dum Doughnuts
Harrods
87-135 Brompton Road
London
SW1X 7XL
MON - SAT: 10AM - 8PM
SUN: 11:30AM - 6PM

 

MORE STORES COMING SOON IN THE SOUTH EAST!

 

Pop Ups and Events

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